Flycell has developed a mobile offering directed primarily to Mobile Carriers and Media companies. As the market for mobile services grows, Flycell is in constant contact with companies who are both planning on entering the mobile space and those who are established and are demanding new services. For both groups of clients, Flycell offers a host of products and experience to make possible the deployment of innovative mobile services.

Products And Services For Media Companies
Penetration of mobile subscribers has reached a critical mass (75%+ in certain segments) and media companies are acknowledging the need to establish a new communication channel using the mobile device. Whether we are talking about the television industry, radio stations, press or web related businesses, everybody agrees that the mobile channel provides a new way to interact with users and ultimately generate new revenues.

Flycell offers the following list of tools, products, and services to enable media companies the transition to the mobile space:

Tools

Messaging Platform
Flycell has developed a custom-made platform called VAS, which allows us to offer the most innovative services in the current mobile market as well as to have the flexibility to incorporate new technologies as they emerge. The VAS Platform enables Media Companies to create, manage and charge for content containing value-added services for mobile subscribers. The design of the VAS Platform is based on a modular architecture to facilitate the quick creation and delivery of new value added services. The VAS Platform supports content delivery across messaging infrastructure from multiple vendors, simultaneous connectivity to multiple SMSCs and MMSCs, as well as intelligent routing and load balancing.

Content Management
The content aggregation and management component allows content providers to easily integrate multimedia content from a variety of sources. The content management tool allows the end user to create and manage their personal multimedia content and organize the navigation folder tree in different categories. Also, the database is designed to enable service administrators to manage the provisioning of content from providers into the VAS service environment. The supported content types include among others:

• Audio and Ringtones:; AMR, Wav, Mid, etc.
• Pictures, Logos, Wallpapers
• JAVA objects (Games and Video clips)
• Video Clips

Products and Services

Mobile Magazine
Flycell offers its customers a service consisting of a mobile magazine from where to browse, preview and purchase content. Users subscribe to the service by sending a text message and from then on receive a weekly message giving them access to the mobile magazine. The interface of the mobile magazine is graphical and users are shown a series of icons representing different categories from where to choose content or services. Some of the categories shown in the magazine can include: ringtones, real tones, wallpapers, animations, games, skins, karaoke, contests, etc. The application offers the flexibility to add or eliminate icons as needed and it has proven to be an effective tool for promotional campaigns (contests, voting, event promotions, etc.). Media companies can use this application to develop an initial offering and fairly quickly launch a mobile service with content directed to its users.

Interactive TV Services
Broadcast television is an ideal channel for promoting interaction between viewers and the television program through mobile devices. The mobile channel offers the opportunity to increase viewer loyalty through participation and at the same time create a new source of revenues for the television station. One of the ways to create viewer involvement is by creating a bar on the lower part of the screen where messages sent by viewers are displayed. Depending on the channelÕs needs, there are many innovative initiatives involving mobile devices that can result in new viewers and higher television ratings.

Object Download
This service allows users to download many different types of content to their mobile devices. These include:

• Ringtones
• True tones
• Images
• Animations
• Video clips
• Java games
• Other applications

MMS Newsletter
This newsletter consists of a subscription based service that users sign up for to receive picture messages on a specific topic periodically. The service can be configured to be Òtime basedÓ (e.g. daily cartoon) or Òevent basedÓ (e.g. baseball scores) and users are offered clear directions on how to subscribe or cancel the service. Depending on the carrier, if MMS service is still not available, the service can be modified to allow for the messages to be sent through Wap Push.

SMS Newsletter
Similar to the MMS Newsletter, this service consists of a subscription based service to receive information about a specific topic. However, the difference is that messages received by the subscriber contain only text. This type of service is suitable in those cases where text is sufficient to convey the information and it offers the benefit of reaching nearly 100% of the mobile subscriber base. Some of the services Flycell currently provides include Celebrities In The News, Daily Personalized Horoscope and Jokes.

SMS Gateway
Consists of an inbox where messages are received and reviewed before they are sent to be used within a larger mobile service. For example, if Flycell provides a service to a TV channel where text messages sent by viewers are being shown on the screen, the SMS Gateway allows Flycell to review all incoming messages and eliminate those that contain inappropriate or offensive language.

Other Services

Application Development
We develop customized mobile applications to meet our customer needs leveraging more than a decade of experience in the field. Some of our work includes applications created for mobile carriers as well as new services developed for companies with specific market requirements.

Web Development
Our customers and partners are able to integrate the Flycell website with their own while maintaining their corporate look and feel and adding innovative mobile services. Also, we develop additional web pages and features as needed.

Marketing Campaigns
For those customers interested in adding a mobile component to their marketing campaigns, Flycell offers personalized advice on most effective ways to reach new customers and proven best practices to maximize customer interaction and participation